Bèatrice Studios
Brand Identity, Brand Strategy, Custom Website, Email Marketing Templates
Bèatrice Studios is a resortwear brand based in Panama. I had the pleasure of working closely with Bèatrice founder, Paola, to develop the brand’s strategy, identity, photography direction, email marketing templates, and custom Squarespace website.
Our approach aimed to encapsulate the brand's mission: celebrating women and nature through storytelling. The essence of Bèatrice Studios is to create timeless resortwear that empowers women — a vision we strived to honour throughout the project.
Every aspect of the website, from its design to its functionality, was crafted with intention — to resonate with Bèatrice's audience, to foster a sense of community, and to serve as a platform for immersive storytelling. Custom-coded elements, including a launch countdown and unique shop features, further enhance the user experience, inviting visitors to explore and engage with the brand's narrative.
“Summer thank you so so much for absolutely everything. I can't explain how much I've loved working with you, truly best service ever. The brand perfectly reflects what I had in mind, the website as well. You've been so patient, responsible and kind through it all. Will forever recommend you and come back whenever the time comes again for a little website refresh.” – Paola, Founder
