back & bodyworks
Brand Identity, Custom Icon Suite, Custom Website, Content Creation, Custom Templates, Printed Materials
Back & Bodyworks is an integrated health and wellness practice specialising in the physical body, located in the heart of Hong Kong on Queen’s Road Central.
Our collaboration began with a comprehensive branding package, complete with custom iconography to enrich the visual language, and extended to develop their digital presence with a custom Squarespace website, custom social media templates, and social media content creation, as well as printed materials – endeavouring to articulate Back & Bodyworks' mission and values, ensuring an engaging and informative narrative that guides the audience through their holistic journey.
Inspired by the redwood tree — a symbol of vitality, wisdom, and groundedness, we crafted a visual concept rooted in clean typography to resonate with their target audience of professionals. The chosen colour palette, off-white, greys, muted blue and green tones, conveys calmness and renewal. An accent of burnt orange brings warmth to the palette – representing the sacral chakra, a symbol of creation, rebirth, and finding one's place in the world.
