Kai
Brand Design, Printed Materials, Packaging Design
A Dubai-based women's clothing brand, reimagines the traditional Jalabiya with a modern twist. Visionary founder, Hamda, approached us to establish a strong visual identity for Kai, seeking to embody modern elegance while paying homage to the roots of this iconic garment.
A key objective was to craft a brand identity that spoke to Kai's unique position in the market. The project kicked off with exploration of the intricate balance of tradition and modernity, sparking inspiration for a fusion of typography styles, that let us to embody the modern elegance Kai sought to convey.
Printed materials and packaging design were meticulously crafted to enhance the customer experience, reflecting Kai's commitment to quality and sophistication.
